Illustrative NBG concept imagery — not a real property.
NBG Model · Hospitality
Hotel
A digital experience for boutique hotels, design stays & city escapes.
Built around rooms, amenities, location and trust. The digital experience helps guests compare, decide and book — with a clear, structured path toward direct bookings.
01 — The Idea
A hotel website should make choosing easier.
For a boutique hotel or city stay, guests are comparing options — rooms, location, amenities and price.
The website needs to present that information clearly, build trust quickly and make the path from browsing to booking feel simple.
Hotel is built around that idea.
02 — The Stay
From discovery to direct booking.
Discover
The guest finds the hotel through search, location or recommendation.
Explore
They compare rooms, amenities, location and photos to understand what's on offer.
Choose
Clear information and comparison make it easy to settle on the right room.
Book
The path to a direct enquiry or booking is short, clear and visible.
03 — Built Around The Hotel
Structured around what guests need to decide.
Rooms
Room types, layouts and details are presented clearly, side by side.
Amenities
Facilities and services are organised so guests can quickly see what's included.
Location
Proximity, surroundings and access are communicated clearly for a city stay.
Experience
Photography and content build trust and a sense of the hotel's character.
Direct Booking
A clear, structured path from comparison to enquiry or direct booking.
A digital experience shaped around the stay.
04 — The Room Experience
How a room can be presented.
This is a conceptual structure for presenting a room — not a real hotel's actual inventory. Room names below (Double, Suite, Family) are examples of model directions, not existing rooms.
Double, Suite, Family — presented as example directions the model can be configured around.
Photography and layout communicate the character and feel of the room.
Size, view, bed configuration and other details guests use to decide.
Room-level facilities and services relevant to that room type.
How many guests the room comfortably accommodates.
A clear path from viewing the room to an enquiry or direct booking.
These are structural directions for how rooms can be presented — not claims about a real property's rooms or availability.
05 — Configure The Model
Start with Hotel. Make it yours.
The model is a starting point — not a fixed template. The final experience is configured around the property, positioning, rooms and business goals.
Property
Boutique Hotel · City Hotel · Design Hotel · Aparthotel
Positioning
Design · Business · Leisure · Design-led Luxury
Rooms
Room types · Comparison views · Rate presentation
Booking
Direct enquiry · Direct booking · Booking engine integration
Growth
SEO · Content · Analytics · Conversion
AI
Guest assistance · FAQs · Automation
These are capability directions, not claims that every feature already exists in the Hotel model.
06 — Why NBG
More than a hotel website.
Hotel brings together the parts of a digital hospitality experience that matter most for a stay guests need to compare: clear room information, a strong first impression, a structured path to direct bookings, search visibility and room for growth.
We don't start with a template. We start with the property.
07 — From Model To Project
Configure the model around your property.
Choose the direction
Start with Hotel as the digital direction.
Tell us about the property
Use the Project Brief to describe your hotel, rooms, audience and goals.
Configure the experience
We define the right scope, content, functionality and visual direction.
Build & grow
We build the final experience and can continue improving visibility, conversion and direct bookings.
Could Hotel be the right starting point for your property?
Tell us about your hotel and we'll configure the right digital experience around it.
Let’s build something that works.
Tell us what you’re trying to build. We’ll take a look and get back to you.
Start a project